In the News: Business Complaints Grow (More) Powerful Online
Devon's CEO was interviewed by the Asbury Park Press' business writer, David Willis, on the topic of Diane & Co.'s recent social media debacle. The article examines how social media amplifies the voice of the consumer. It's also a great example of "Crisis Communications 101" and why organizations need to react swiftly, decisively and in a manner that shows they're good corporate citizens. The net? It's a whole new world out there and social media cannot be ignored.