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Now Trending: Foursquare Gets Funding, New Take on Ebook Subscriptions, Petitioning Verizon + More

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Now that spring has sprung, we're starting to see fresh ideas and first quarter earnings reports. Here’s a look at what’s in bloom:

Foursquare Funding – After 4 years in existence, location-based social media app Foursquare announced new funding that has some wondering about the company’s true worth. With this new money, the app is set to undergo some major renovations which will include increased advertising options based on promising click-through-rates.  

New Take on Ebook Subscriptions - Ebook subscription service providers are exploring how the popular Spotify model may attract a loyal following and help continue to grow ebook market share. For a few dollars a month, readers would have unlimited access to available books. Some publishers are already on board with the idea.

Petitioning Verizon – Leveraging “the world’s petition platform” Change.org, close to 90,000 dissatisfied customers are prompting Verizon Wireless to end service contracts and offer more affordable devices.  Asking Verizon, can you hear us now? The communications giant has yet to answer the petition.

Glassdoor’s New Employer Center – Following trends in social recruiting, online career community Glassdoor is now offering employers access to candidate data to help improve their hiring strategy.  These new insights include candidate awareness, company reputation, employment brand comparison and popularity of job postings.

Until next time, a Weekly Distraction to tide you over. Radiolab curated an evening of Selected Shorts for WNYC that featured Italo Calvino’s “The Distance of the Moon” read aloud by actor Liev Schreiber. Tune in online to take an interstellar journey into Calvino’s Cosmicomics collection.