Growing Customer Base, Significant Market Traction
LEBANON, N.H. and FREDERICTON, NEW BRUNSWICK, Canada (April 17, 2018) – Appcast, the leading developer of programmatic job advertising technology, today reported on its progress in the Canadian market since its entry in 2015. Numerous Canadian employers are now actively leveraging Appcast to improve their talent acquisition efforts, and with that, their recruitment marketing ROI.
With its reach to more than 120 million candidates, Appcast offers three unique solutions: Appcast Exchange, Appcast Brand and Clickcast. By using Appcast Exchange, employers can engage quality job candidates on a cost-per-application basis instead of per click, which can reduce the cost-per-applicant upwards of 30 percent. To support recruitment marketing program investments, Appcast Brand is leveraged to optimize budgets; retargeting desirable candidates who haven’t completed an application with employer brand display ads to encourage them to come back and apply. Appcast’s award-winning platform known as Clickcast, a centralized programmatic job ad distribution platform used by advertising agencies and job sites, features integrations with 70 of the world’s leading job sites. Clickcast facilitates accurate measurement of job ad campaigns programmatically from within clients’ own back-end platforms and data systems.
In addition to growing its customer base and deepening its direct sales activity in Canada, Appcast employs a growing team of 25+ professionals in its Fredericton, New Brunswick offices. Leading the team is Chris Cummins, the sales and business development executive with extensive HR industry experience who joined the company in 2017 as Chief Revenue Officer.
Cummins commented, “We’re delighted to be selling directly into the Canadian employer market. They’ve welcomed us and the precision of our innovative programmatic job advertising solutions and we’re keen to accelerate their recruiting results. I’m especially excited as we grow our team in New Brunswick as well as the rest of the country, earning our place among Canada’s employers of choice.”
Appcast is using data and programmatic targeting to revolutionize the global recruitment advertising industry. From its namesake pay-per-applicant job ad exchange to its market-leading recruitment media optimization platform, Appcast is changing how leading employers, ad agencies, and job boards attract high quality job seekers. To learn more, visit: http://www.appcast.io.