Devon's CEO was interviewed by the Asbury Park Press' business writer, David Willis, on the topic of Diane & Co.'s recent social media debacle. The article examines how social media amplifies the voice of the consumer. It's also a great example of "Crisis Communications 101" and why organizations need to react swiftly, decisively and in a manner that shows they're good corporate citizens. The net? It's a whole new world out there and social media cannot be ignored.
The Devon Group designs and delivers measurable PR programs that enable providers of technology solutions and services to build credibility, generate qualified sales leads and stake claims to new markets.