Interesting chart published by the experts at MarketingSherpa. While a growing number of companies think SEO is the panacea for everything, there’s still a solid distinction between what SEO can achieve. Don’t get me wrong – at this point, you wouldn’t want to back away from having a great SEO program – but be realistic about what SEO can do for B2B companies. You still need distinct marketing programs and old-fashioned shoe leather to close more deals. Very Effective SEO Objectives by Primary Market
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