No predictions, please

Turning a page on the calendar – even into a new year – is a false start. If there’s one thing we’ve learned – especially recently – is not to even try to predict the future. The time is better spent reflecting on what isn’t working and fixing it. And part of that process presents an opportunity to bask in the glow of what was accomplished.

With 2022 rapidly disappearing in the rearview mirror, The Devon Group’s highlights included:

• Countless placements in Wall Street Journal, Forbes, Fortune, Inc. and the like.

• The return of in-person events where we partied like it was 1999.

• Fielding 11 p.m. calls on weekends to support funding rounds and M&A.

• Being able to deliver news of their award wins to clients, almost weekly.

• Innumerable press releases, media advisories, blog posts, case studies, research reports and webinars. 

Best of all, the opportunity to welcome new clients to The Devon Group and expand longstanding relationships, too.

So this year...

When it comes to 2023, rather than try and tell you what we think will happen, let’s talk about what’s in and what’s out.  

In

• ChatGPT (no, it didn’t write this newsletter, you can check with GPTZero)

• Ted Lasso Season 3 (we can all learn from his leadership)

• Paper money (though plastic works just fine)

• Less buzzwords, more transparency (not everything needs to be branded!)

• Creative thinking and well-deserved results (it’s what we do)

Out

• Lensa AI (sexist and spooky outcomes)

• White Lotus Season 2 (but Jennifer Coolidge is a national treasure)

• Crypto (the less said, the better)

• Great Resignation, quiet quitting OR hiring (you’ve heard ‘em all before)

• Talking for the sake of talking (looking at you, Elon)

In the words of Mr. Lasso: “As the man once said, the harder you work, the luckier you get.” So, regardless of what lies ahead, we’re off and running. 

Wishing you all the best for 2023 and looking forward to working together.